Institutional Context

The production company of Jennifer's Body is fox, the budget the budget was approxiamately $16,000,000. Also produced by fox is 28 days later with a budget of $8,000,000. The production causes a massive effect on how the film sells and how the film is marketed, for example 'Megan Fox' is a well- known actress and her price for the film would have been a large proportion of the film budget. This benefits the marketing side because she is a well-known actress in the industry and appeals to the target audience (teenagers) as a atracttive sexy teen, she has been used in other films for the same reason eg: Transformers 1 and 2