Target Audience

The target audience of teen horrors is mostly aimed towards males and females aged around 13-19. the genre title gives away the target audience. the people who will be interested in horror films will enjoy films which they can relate. the objects that influence the people to come and watch the films are done through smart techniques such as props and langauge. they also use age certification, and emotion to highlight the teenage demographics involved so they can relate to the audience. Keeping the audience engaged can be done threw social referencing. In the film Scream, the opening scene is of a teenage girl making popcorn, the girl making popcorn is a general thing any teenage girl would do when they are alone at home and so this is a clever technique to use. the phone starts to ring and the girl picks up the phone.